This blog will enlighten you on the significance and application of Geo-Fencing.
Ever wondered why you keep getting all those push notifications when you’re close to a restaurant or when you’re entering a different city or a restricted area? Well, that is the magic of Geo-Fencing.
Geo-Fencing & Fenced Areas
To put it simply; Geo-Fencing is a virtually designed area on a real-world geographic area. With the help of the Global Positioning System(GPS), the Geo-Fencing technique is propelling discrete corporate insecurities. The geo-fenced area describes as an area of work that is permitted or allowed to an employee to work inside. This is a layout of a particular location drawn virtually to assign the field workforce.
In a security strategy model, geofencing is used to endow security to wireless LANs (Local Area Networks). The administrator does it by using predefined borders e.g. An area with borders established by a device attached to a particularly programmed server. That area becomes an authorized zone for designated users and GPS-enabled mobile devices.
In Tourism
Many tourism agencies and companies use geofencing to send push notifications, to inform tourists about restricted areas, and to prevent them from entering. It is used for area-based texting for the safety of tourists and communication.
In Marketing
Geofencing enables cutthroat marketing tactics for advertisers and marketers to captivate the in-market shoppers in their respective competitive stores’ location, large area events such as concerts, conferences, literary fests, etc. For example: In a literary fest, a digital ad relating to an artist could be sent to the people in the venue only.
Geo-Fencing in Corporate World
In many organizations, geo-fencing is used by the HR department to monitor the field employees deployed in a specific area, especially those who are doing the fieldwork. For example, employees are allowed to clock in their attendance with a geo-fencing tool using GPS-enabled devices when they’re within a designated area.
- The managers draw pre-defined zones for the employees where they will be completing their duties.
- The defined areas remain under the surveillance of Reporting Managers and they can check live movements and location of an employee through their smart devices.
- With the help of geo-fencing, a vast geographical area can be covered by a lesser number of employees, that too in a lesser time, under complete surveillance, and with great adeptness.
Being part of this newly digitalized era, geo-fencing is being used by various entrepreneurs, companies, restaurants, etc. in tens of thousands of ways to gain customers, clients, and profit.
We hope this blog added to your current understanding of Geo-Fencing.
In our next blog, we’ll talk about, “how geofencing can be used when combined with automated biometrics attendance systems?”
